Basic SEO is not hard; it is a methodic and logical approach to your Market. SEO rankings are really about understanding your market, your competitors and finally your visitors. A little bit of discovery can take you a long way in successfully commanding your market.
The elements of SEO to discovery side of your business are:
Keyword Research. Effective SEO starts with good keyword research. I belong to the camp that says you should have 2 keyword lists. List 1 contains 10 or 15 main keywords and list 2 contains all the associated keywords. List 1 is used to make your main pages and List 2 is used for less important internal pages or articles etc.
Know Your Competition. It is alarming how many website owners have no clue how their main competitors got to where they are. Knowing how well your competitors are optimized will give you a clear path for your own search engine optimization.
On-page Optimization. This is probably the easiest part of the process. Once you have a template set correctly, it is just a matter of tweaking each page of your site. On-page optimization includes:
• All relevant Tags such as Title, Description, Keyword, Alt
• Keyword Density on your pages
• Quality Content
Links. Quantity and quality are the keys here. It seems that all the SEO Professionals agree that one of the (if not the) biggest single factor to effective SEO is good quality links (and lots of them) to your site. These are the external links.
There is another group of links that can also help your SEO rankings. These are the internal links. Wherever you can be sure to link to internal pages using anchor text and hopefully that anchor text contains your keyword for the page that the link is going to.
Website Promotion. This is off-site promotion that has a large impact on your SEO efforts. Here are a few areas of website promotion:
• Directories
• Articles
• Press Releases
Tags: Search engine optimization
This entry was posted on Friday, November 27th, 2009 at 8:11 am and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
