Social media is all about communication with one another. It’s about sharing perspectives, insights, experiences and opinions with one another via blogs, message boards, and videos. SEO is still becoming an effective means to gain traffic; the web is no longer two dimensional. It’s increasingly interactive, taken on a three dimensional shape.

Search engine optimization alone no longer determines what is popular.While Social media optimization is a way to optimize web sites so that they would be more easily connected or interlinked with other online communities and community websites, also called social media sites. Methods of SMO include like adding RSS feeds, adding a Digg button. You can say Social media optimization is a form of Search engine marketing.

There are four characteristics of Social Media Optimization are:

1) Participation- Customers are not afraid to participate in communities by generating content and engaging in conversations about topics that interest them.

2) Conversation- Customers today do not want to be marketed to. Instead, they wish to be communicated with through conversation that is being posted on blogs, wikis and forums. Customers now have various methods to express their thoughts, recommendations and complaints .Webmasters can now also communicate with their target audience in real time, and can take these concerns, suggestions and recommendations to better serve their audience.

3) Openness- To build trust with their target audience in order to facilitate conversation, webmasters must first be open with them. They still need to let them know who they are right off the bat. Pretend to be someone your not is the surest way to lose trust. And because any good business is first built on trust it’s crucial to be open and honest with your market.

4) Community- Social media conversation is not pulled out of air. Every form of social media is mainly based on the fact that we all want to belong to something; they all have a community component to them. Some Social media sites are micro-communities that allow people with similar interest to share insight, advice, and recommendations about products and services.

Therefore, SMO can be a websites savior. Many websites are static meaning they are rarely updated and are used as a storefront.

Search Engine Optimization has been the popular word from sometime and now many business organizations and companies have gained popularity under its glory and benefits. But the latest one is another effective technique which popularly called as Social Media Optimization or SMO.

Social media optimization is the technique which commonly used in combination with search engine optimization techniques to make the website optimized in several web based social communities. However, this can be achieved by increasing the link ability of the website or by writing various blogs for the website providing relevant information to the visitors on social interaction platforms.

The basic purpose of the social media optimization is to make the website popular among the internet users which increase the popularity of the website by using video marketing publicity.

There are few rules for social media optimization which can help you to popularize your website. First rule says that join some social media platforms like Digg, Delicious, and technorati in order to increase the publicity of your website and it also provide hope of increasing the ranking of your page in web communities.

Another rule is to post your blog correctly and also tag your article so that it can be more visible. Suppose you wrote an article on xyz and you tagged it as xyz, it will be lost among the various xyz articles rather than carving its own space. We can also use discretion and logic while tagging a post or a blog can help you in social media optimization.

Next rule suggests ways to increase the link ability of the website by regularly updating the website. This is very important for every website because online users won’t like to come to a website which is not frequently updated and shows the same information like the other ones.

Search Engine Optimization, is become very familiar to every web owner over the many years. After moving up in the different search engine rankings. Social Media Optimization, for that many business owners aren’t sure how to take advantage of the explosion of the new types of websites that are classified as “social media” these days.

Social media sites are those sites are not strictly business oriented but focus instead on social active. They promote the exchange of ideas and thoughts; some of them have no particular focus while others have a particular niche. Blog and video sites such as Digg, MySpace and YouTube are all examples of familiar and popular social media sites.

No one will take the place of proper SEO, but there is definitely a place for SMO for businesses. While SEO tends to provide long-term position in the rankings, SMO can give more business compare to other techniques, particularly a small business that is just starting up, a quick boost by creating viral buzz.

All Social media sites are like chitchat and word spreads like wildfire. If your website is mentioned on a popular blog, it will be read and picked up by loyal visitors who will link to it, distribute it and spread it quickly to other sites, who will then link to you, and so on.

This brings us to the importance of content. Yes, content is still very popular, but there is a way to perfectly combine SMO and SEO and establish yourself as an expert in your own field. There are many sites today that are forms of social media such as Yahoo Answers, Google blogs where members can ask and answer questions.

If you join and regularly answer questions in your particular area of expertise, visitors will begin to seek you out as a resident expert. When you answer, be sure to use keyword phrases and include a link back to your site. Once there, visitors should find great content on the subject in the form of detailed articles.

Because sites like Yahoo Answers are very popular with an eclectic cross-section of the public and are established, respected sites, the more you post to them the better your rankings will be based on your incoming links from those sites to your own website.

And don’t forget that many of the people who read your responses will also follow your link to your site and may generate links of their own, spawning even more linking possibilities. all these are thw part of internet marketing.

Social Media Optimization has become very popular in the online marketing because of the implementation in new marketing. The concept behind SMO is to apply the changes to optimize a website through video or audio. It also includes frequent postings on relevant blogs and social bookmarking sites all of which ultimately leads to improved search engine ranking.

For a SMO campaign the highly helpful components are:

• Inclusion in social networking websites

• Inclusion in social bookmarking websites

• Releasing Press Releases for SEO content

• Blogs and forums

Applelounge is an experienced Internet marketing company that helps you to increase your brand awareness and handles of your overall marketing requirements through our Social Media Optimization service we have best techniques and affordable social marketing campaigns through which we drive maximum traffic to our client’s website.

Applelounge is a team of experienced professional developer’s and attractive content that will reach out to social networking communities and collect links back to your website. We work with all online communities, networking groups, and social media websites to run a social media optimization campaign for our clients in order to spread awareness about their company and website.

Today, I do not feel like writing about SEO, SEM, SMO or any internet marketing activities. I just want to tell you all about Applelounge, an internet marketing company where I have learnt a lot about internet marketing strategies.

Applelounge, an Internet Marketing Company is a basically Web “D” company and also an ethical SEO Company specializing in search engine friendly website. Here “D” stands for Development and Design. It also does Brand Management, Content Management and Project Management.

We grow online business plans to engage customers and get more conversions from your web site. We offer a unique blend of proven strategies with content-rich search engine marketing (SEM) strategies, search engine optimization (SEO) techniques with web site promotion, internet marketing solutions, blogs and social media for target rich markets. Our unique internet marketing strategies can help to build your business. Our SEO services increase online presence of your company, product and services. For this, we go through many internet marketing strategies, some of them are mentioned below:

a) Keyword Analysis, Keyword Research for Search Engine Optimization Process
b) Analysis of Competitor’s Web Site
c) Analyze your target area
d) Pre Optimization Search Engine Ranking Report
e) Title Tag, Keywords and Description Optimization
f) Optimize your Web Site Structure (give you SEO-friendly Structure)
g) Image Optimization
h) Body Text and Content Optimization
i) Web Optimization with the help Directory Submission
j) Write SEO- friendly Content
k) Submit Articles on different article submission sites
l) Last but not the least Website Progress Report

There are many strategies which I have not mentioned above. I have mentioned only which are in my mind right now while writing this blog.

There are several ways to promote your website through Internet Marketing activities such as:

1:Search Engine Marketing

If you want to promote your website with Search Engine Marketing, then normally there are two ways. First is Paid Web Promotion and second is free web promotion. You think, why paid for web promotion, when it is possible with free promotion. Many more website owners’ works on Pay-Per-Click and paid lots of money with paid promotion. PPC is nice way of web promotion but disadvantage is back link. For paid promotion with PPC, we can get targeted traffic but we can not be sure for impression in marketing and also once we stop Pay-Per-Click Marketing, we can not get those all traffic back, while in free promotion, we promote website with link of website and after stopping promotion, there are chances for visitors to come on site from that link, which was posted during free promotion.

2:Promotion with Link Back

Back links are still important to maintain ranking on various Search Engines. And back links from different domains can be helpful for traffic and also back link improvement is a part of Search Engine Optimization to gain ranking on search engine. And, relevant back links for website can be useful for traffic and it’s very useful and more important part of web marketing.

3:Social Media Marketing

Social Media Optimization also called Social Media Marketing is most effective way for web promotion and web marketing. With Social Media Marketing you can gain more and effective web traffic. This web marketing method is very effective and famous. Many more web sites owners, who provides B2B and B2C services online, follows Social Media Marketing methods to get more visitors and web promotion.

Social Media Optimization (SMO), a form of search engine marketing, is the process of promoting your website or business through social media channels such as YouTube,  MySpace,  Digg,  Facebook, Yahoo, etc. Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.

Methods of SMO include adding RSS feeds, adding a “Digg”, blogging and incorporating third party community functionality like Flickr photo slides and galleries or YouTube videos.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social book marking, video and photo sharing websites.

Properly harnessing the popularity of social networks can drive huge amount of traffic to a website and can also determine whether a startup, website or idea will make it or not.

The rapid popularity of social networking has proven to be effective in driving traffic to a website through new channels. In the ever changing world of online marketing, search engines aren’t the only sites that drive big traffic anymore.

As an internet marketing company, Applelounge has its own internet marketing strategies. We focus on SMO (social media optimization) for web promotion.

Do you all know about SMO? If not, don’t worry. Here is a brief note.

Social Media Optimization (SMO) is a bunch of strategies for limelight through social media, social networking websites.

It helps in driving traffic from sources other than search engines and improves search ranking. Bloging is also a part of SMO which I am doing right now. Adding RSS feeds, social book marking, video optimization, classified ads- these are also part of Social Media Optimization which drives instant traffic. It also helps in increasing linkage i.e. back linking which in return improves PR, ranking on search engines.

There are basically five rules for SMO that if adhered to will ensure you the best ways of getting the interest in your business that you need.

• Increasing the ability to link to your business.

• Create a way to make book marking and tagging your content simple.

• Find other websites that will benefit from using your links.

• Help your content get to the maximum number of people possible.

• Using the ‘mashup’ approach is an exceptional way of getting your content noticed.